Best free fonts for sign making8/10/2023 ![]() ![]() ![]() Wordmark logos can be challenging to create because you don’t want your logo to be bland or forgettable, meaning choosing the correct typeface is crucial. ![]() These logos do not contain icons, symbols, mascots, or other details. Wordmark logos or “logotypes” are exclusively made up of text and only include the company name–think FedEx, Subway, or Home Depot. If you’re looking for a simple, free logo to get you started, try one of these templates below! There are templates to match your preferred logo style, whether that be a simple monogram, a combination mark, or something entirely your own (we will talk more about each type of logo and font suggestions to go with them in the sections below). We have compiled the best fonts for logos and shown an example of each in a sample logo so you can visualize what these typefaces would look like in action. Now that you understand more about different font types and a few logo design considerations, here are 50+ logo font ideas. When it comes to logos, minimalism is key. Overcomplicating a logo can create a cluttered feeling which often makes scalability difficult. As a general rule of thumb, stick to one or two fonts for your logo and avoid unnecessary flourishes or elements. Some of the most iconic logos of our time–think Apple, Nike, Cola-Cola, or Target–are incredibly minimalist. Last but not least, it is important to keep your logo simple. lowercase? So, although creating a unique logo is essential to help your brand stand out, do not forget about readability. Sure, choosing an elaborate cursive font may look pretty at first, but will people be able to read it when you shrink your logo to fit on a t-shirt or a business card? Have you considered uppercase vs. This is especially important when considering the scalability of your product–it is vital to create an ideally sized logo for all your marketing needs. LegibilityĪlthough this may seem intuitive, legibility is crucial when choosing your logo fonts. Always remember to tailor your logo font selection to your target audience. In comparison, if you are creating a logo for a ceramics shop, your customers may be more attracted to a friendlier creative logo. In that case, your audience will want something that conveys messages of trust and integrity. For example, suppose you are creating a logo for a security company, like the logo above. It is crucial to identify your target market and understand your customers to choose typefaces that reflect their needs and values. Maybe you’ll find the right match for your business cards.Make sure to align your logo and its message with your audience’s needs. They look “off” if used in a large body of text and are best suited to headers and other similar applications.Ĭheck out these free fronts that will help you follow the rules above. Script fonts such as the free fonts in this roundup are best used sparingly.Sans serif fonts (fonts lacking the mentioned strokes such as Helvetica, Futura, Avenir) are good for suggesting a modern style and are well-suited for online text and headers. As a rule of thumb, serif fonts (fonts with small strokes attached to the top or bottom of typefaces such as Times New Roman, Georgia, Bodoni, and Rockwell) evoke a more traditional classic style that lends well for smaller print and larger bodies of text.It’s really a matter of using fonts appropriate for the audience and context. Neither Helvetica nor Futura would be the best font choice for brand that sells fun products like children’s toys. A font like Papyrus or Comic Sans, for example, may not be appropriate for corporate copy. The weights, types, and “moods” of each font have to be taken into account before pushing through with a final design. ![]() Using a combination of fonts is a great way to make a design “pop”, but only if you know exactly what you’re doing.Make sure that your business card printing is a success by using a font that will both look professional and remain readable at such a small size. Having your own palette of free fonts makes the task easier. The purpose of business cards is to convey contact information, so the right font can clarify or muddle up such important details. In a marketing piece as small but relevant as business cards, the choice of font can make or break the design. ![]()
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